Company Overview
Playtech, the world’s biggest publicly traded online gaming software provider, develops cutting edge and top of the range software for the remote gambling industry. The company targets their software development towards existing online casinos wanting to upgrade their software, sportsbooks searching to change their image and land-based casinos wishing to make the move to online gaming. Playtech produces some of the top gaming software in casino games, poker, bingo, mobile gaming, live gaming and land-based kiosk networks.
Playtech was founded in 1999 and after several successful years, took the brave step and decided to float on London ’s Alternative Investment Market (AIM) in March, 2006. Following their flotation on AIM, Playtech became the world’s largest publicly traded online gaming software company. The company employs a team of over 300 talented and experienced staff, most of which are continuously researching and developing the most up-to-date and innovative gaming software.
Playtech’s software is based on a unified platform into which all gaming actions can be seamlessly integrated, accessed and controlled as stand-alone applications. Players can access the software through a central user account which the operator can manage from a centralized interface.
Playtech constantly aims to provide gaming software which reflects the cultures and leisure habits of players around the globe – the products support multiple currencies and can be accessed in many European and Asian languages. Players have the option of selecting online RNG games or live video-streamed games which can all be integrated with alternative existing software systems.
Playtech's Software
Playtech’s unique software allows all of its gaming activities to be freely incorporated as stand alone applications on a unified platform. Players wishing to enjoy Playtech’s online casino, bingo, poker, mobile gaming, fixed-odds or living gaming software are able to do so using one single username and password.
Casino Software
Many leading casino operators have chosen Playtech’s products to be the power behind their games. The company’s flagship software system offers state-of-the-art gameplay, total transparency and live management and is the basis for Playtech’s continually developing range of products.
Playtech’s casino software is available in download or Flash versions promising top graphics, animation and sound. Players are rewarded for their loyalty with VIP rating options, ‘refer-a-friend’ programs and complementary points. Flexibility is also the key with super-fast login, adjustable gameplay, speed, sound effects and card size; while a player has complete and real-time access to game and transaction history. Playtech’s customer service is unrivaled, where players can personal live chat support.
Playtech has developed over ninety uniquely themed games which are geared to a wide range of client’s needs and gaming cultures from around the world. Products range from classic table and card games, multi-line and multi-spin slots, video poker, keno, progressive jackpots, Asian games, live dealer games and Playtech’s unique “Blackjack Switch and Dollar Ball.” The latest additions to the games assortment are fixed-odd games and virtual horse racing. Click for Playtech Casinos.
Poker Software
No one will argue the immense impact that poker has had on the online gaming market. Developing from a popular card game and made even more famous from live televised tournaments, poker grabbed the attention of gaming software developers and is now the hottest game online. With over a dozen different versions of the game being offered by casinos around cyberspace, Playtech’s software is a leading force in the poker market.
Playtech’s poker products are geared towards an international market with multi-currencies and language choices. A full screen viewing mode and multi-table gameplay options provide the player with a user-friendly and convenient playing environment. Additional side games such as blackjack, video poker and progressive slots are embedded to give the player extra attractions.
Tournaments are the forefront of the poker world and Playtech allows its casino operators to choose any of the following features to add to their sites – jackpot sit’n’go tournaments, freezeout tournaments, real money and fun tables, addon/rebuy tournaments, multi-table tournaments, heads-up tournaments, tournaments by request and player sit’n’go tournaments.
Loyal players are rewarded with automated VIP systems, gift redemption options and tournament tokens. All of these features are customized to a site’s unique needs and players will benefit from Playtech’s powerful and unified management interface which controls all aspects of the operator’s maintenance, configuration and administration. Click for a list of Playtech Poker Rooms.
Bingo Software
Bingo is a game enjoyed by millions of people around the world and the fun, social aspect of the game has made it extremely popular. It is only natural that such a well-liked game would make its appearance in an online casino format. Playtech has developed bingo software which maintains that essential element of human interaction through advanced chat features.
Playtech’s bingo software has preserved the important social aspect of the game and is powered by a broad network of operators, to create one huge game with higher card turnover, larger prizes and great profits. The bingo software features the choice of 75 or 90 ball games; multiple halls offering unique chat options, game types, card prices and jackpots; quality 3-D graphics; ‘quick buy’ choices; ‘buy-ahead’ options; card managers and pop-up game schedules.
Playtech has recently developed a bingo network directed solely at the UK market. The British themed bingo rooms are managed by local bingo specialists who are in tune with British bingo culture, slang and playing trends. Click for Playtech Bingo Rooms.
Mobile Gaming
The remote gambling world is moving in the mobile direction and Playtech is in tune with these trends in the industry. Playtech’s research and development team have created a mobile gaming platform which is also supported by its complete gaming management system.
The mobile software includes full integration with Playtech’s quality gaming platform, multiple handset support, fully branded casinos, client innovation, top game-integration rates and an online cashier. The software is available on a wide range of handsets from the major cell phone manufacturers – from the simple everyday phones to the exclusive smart phones. Players are exposed to quality game play and the experience of real casino play from their mobile phones.
Playtech’s most popular games such as poker, blackjack and roulette are available to players guaranteeing a user-friendly interface and easy navigation. New game additions are constantly updated in the mobile format and players have the option to practice for free when presented with new software. Players are able to view the gameplay history, access online customer support, hear real sound effects and receive online messages.
With the future of the online gaming industry zooming towards complete mobility, Playtech is staying at the forefront of developments in this niche of the market.
Kiosk Game Software
Playtech has not only limited its software development to the online and remote gambling industry, but also targets the offline market offering its top quality online casino software to land-based kiosk type operators. The kiosk system offers a wide range of login and payment methods, style and design options. These types of machines would generally be located in entertainment resorts, hotels, airport lounges, bars, cafes and public sports facilities.
The kiosk system works on a network of game terminals which is managed by a network operator through Playtech’s backend solutions. The operator can customize several variables from commission and payment structure to gaming session time limits, locations and display options.
The kiosk system offers unique feature that are not found in the online casino version: swipe cards which are sold trough cashiers and can be recharged at the game terminal; prepaid scratch cards which are of fixed value and are sold in cafes, bars etc; kiosk cashier system allowing the construction of a unique cashier network; and account convergence control which is designed for a combination of online and land-based operations.
Arcade Games Software
Playtech aims at including all the different strands of gaming operators into its software development and has therefore created customized software packages which are geared exclusively to sportsbook operators.
The software package includes a horse racing game called “Derby Day”, a ball-mill game called “Megaball” and a selection of fixed-odds games like Penalty Shootout, Genie-High-LO and Rock-Paper-Scissors. There are also several flash games which can be accessed from the Playtech portfolio with a simple click of the mouse. The fluidity between the sportsbook game platform and the online casino system allows the operator maximum integration and representation.
Players benefit from the ability to create only one login account in order to access the best features of both systems, as well as cross-platform funding, which creates the need for only one e-wallet. The fixed-odds games include some of the most famous and classic pub games such as Jackpot Darts, Penalty Shootout and Heads or Tails.
The Derby Day game is designed for the UK sportsbook market and provides realistic animation and sound effects. Players have the choice of betting on a wide range of winning combinations with a number of horses. Unique features such as weather conditions on the track, overhead maps of the track, photofinish and countdown features and live status reports throughout the race.
Live Gaming
Playtech is aware that the current trends in online gaming is to move closer and closer to the experience of land gaming, while still enjoying the benefits of remote gaming. The company’s live gaming concept makes land casinos more of a reality by introducing a live dealer to several of its gaming options. Using top of the range technology and video streaming, players can watch the dealer throw dice, spin the wheel or deal cards. Players even get to have personalized chats with the dealer!
Conclusion
Playtech’s motto of “what is best for our client, is best for us too” is clearly visible in all their products. Playtech is continuously striving to develop new and improved software, creating products that are user-friendly, adaptable to all cultures, languages, platforms and machines.
By providing their operators with top quality poker, casino and bingo systems, as well as creating solutions for sports books and mobile gaming, Playtech manages to retain an impressive cut of the casino software developing market. Being a publicly traded company also means that Playtech has to answer to external forces in the market and to surf the stormy seas of the erratic online casino industry. Despite all recent upheaval in the industry, Playtech is holding its own, which is proof of the company’s strength – all credited to its industry-leading software. |